Two Ways You’re Wasting Time in Sales

If your sales feel stuck, the problem isn’t your hustle. It’s your strategy.

Two recent Predictable Revenue Podcast episodes unpack exactly what’s breaking and how to fix it.

Fix the Model Before You Add Leads

AJ Cassata on scaling smarter:

• Most founders add leads before addressing delivery issues. That’s backwards.

• Convert coaching into Done‑For‑You packages to scale outcomes, not effort.

• Automate the low-value stuff. Personalize the critical.

• Track real metrics: LTV, CAC, retention. Not just meetings booked.

Stop Selling Like a Big Company

Adem Manderovic & George Coudounaris on modern sales motion

• Enterprise playbooks don’t work in tight markets.

• The new move: deep research, tight hypotheses, short feedback loops.

• Discovery is for learning real buyer language. Then use it. Verbatim.

• Signal > scale. Every touch should teach you something.

Your Move?

1. Audit your offer.

2. Narrow your ICP.

3. Build a learning loop before you build a lead machine.

Want the checklist to pressure-test your GTM? Watch both episodes and be prepared to take notes.

• AJ Cassata’s episode.

• Adem’s and George’s episode.