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- You’re Not Ready to Hire
Hey, Happy Tuesday… I’m going to cut right to the chase!
HARD TRUTH: Most founders hire their first salesperson way too early.
They don’t have a proven way to win yet… So they hire a rep, hand them a half-baked motion, and then blame “the hire” when it doesn’t work.
In our 9th (and final) email of The Terrifying Art sequence, we flip that:
If you can’t teach how to win, you’re not ready to hire.
What you need before you post the job:
A 1-page scorecard: who you sell to, which pains you solve, the offer, basic conversion math, and non-negotiable traits.
Quota math that isn’t fantasy: pipeline → meetings → replies → activities, all back-solved on paper.
A 30–60–90 that certifies them:
30 days: shadow + run discovery.
60: full cycles with coaching.
90: own a number.
Management by leading indicators, not vibes: meetings set, stage conversion, next-action coverage.
Simple comp: base + clear tiers, plus one SPIFF tied to the behavior that actually moves the pipeline.
If you can’t write that 1-pager in under an hour, you’re too early to hire. You don’t have a headcount problem. You have a clarity problem.
This is the final link in the chain:
PMF → first customers → readiness → selling → habits → one proven channel → four clean funnels → THEN you hire.
If any link is weak, growth = zero.
If you want the whole thing laid out for you in 9 sharp emails you can read in under 2 minutes each, subscribe HERE and we’ll send you the full sequence.