We’re here to slap the rose-tinted glasses off your face and hand you the hard, ugly truth.
From Founder Chaos to Sales Systems...
You need sharper targeting and a testable ICP.
You’re Doing It All Wrong.
(And How to Dodge It)
Most founders scale too early and eat dirt. Want to be the exception?
Stop Selling to “Anyone with a Pulse” (And Other Outbound Crimes)
Less AI Hype, More Human Ingenuity...
This week, we're giving you four reads that pair well with a black coffee and a little honesty.
In 2025, we released three guides that line up with the journey Collin lays out in The Terrifying Art of Finding Customers.
What really moves pipeline isn’t magic. It’s discipline. Consistency. And a painfully honest view of where your GTM is actually broken.
Sales Isn’t a Vibe. It’s a System.
